Start with what you already know
Opening the main page by habit can add extra steps when your choice is already clear.
Quick guide
The simplest rule is this: if you already know what you want, open that category. If you are still deciding, start with the main page.
The clearer your choice is, the more specific the page can be.
Opening the main page by habit can add extra steps when your choice is already clear.
Use shoes, hoodies, bags or accessories when you already know what you want to browse.
A smaller set of relevant options is easier to scan than a larger set of mixed ones.